This international development charity asked Spirit to help raise awareness of its work in the South West and increase the number of child sponsors in the region.
Our campaign asked people in the region to ‘make their mark’ by drawing their self portraits which were then merged to create a giant picture of five year old Enid from Uganda and hung from Bristol Cathedral.
We secured the backing of celebrities with West Country links, who submitted their own self portraits, including comic actor and writer Stephen Merchant, comedian Mark Watson, director Ken Loach, British explorer and writer Sir Ranulph Fiennes and Dave Prowse (aka Darth Vader)
The campaign ran on two separate occasions on BBC TV and saw Bristol comedian Mark Watson on the sofa in the ITV West studio following his trip to Senegal for the charity.
We generated more than 80 pieces of coverage in 16 regional newspapers, nine regional magazines and six local radio stations. It also had huge success online and in social media, generating well over 50 threads and discussions.
“Spirit work just the way you would hope a PR agency would – getting really stuck in with a smile and delivering some amazing results, you can brief them and be confident that they will deliver, highly recommended.”
Patricia Lima, Head of PR Special Projects, ActionAid