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Creative and intelligent campaigns
from award-winning Bristol PR Agency

ActionAid

 

Spirit created a regional communications campaign for international charity ActionAid to raise awareness and seek supporters for its child sponsorship scheme.

We secured the involvement of celebrities in our campaign, including a trip by comedian Mark Watson to Africa which was aired on both regional TV stations.

To engage the public, we crowd-sourced a giant artwork of a child from Uganda made of drawings from thousands of supporters that was hung outside Bristol Cathedral, and organised a major event in the city centre. We also generated significant coverage across the regional media and achieved major successes online via a dedicated microsite and via social media.

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