Bristol International Balloon Fiesta
Over several years, Spirit worked on one of Bristol’s most iconic events, its famous Balloon Fiesta, to build its national and international profile.
Spirit managed all regional, national and international publicity for the Bristol Balloon Fiesta for this major annual event, helping to drive the sponsorship and commercial support that underpin its success.
As well as introducing social media channels to the event, we handled all media relations and online PR to keep members of the public informed of plans and drive visitor numbers, as well as promoting the event to local business sponsors and managing media partnerships.
Our work included running an onsite press office, the management of all live outside broadcasts and issues management required for this lively and hugely popular event.