The Balloon Fiesta, an iconic event for Bristol and a top five outdoor event in the UK, appointed Spirit to handle regional, national and international publicity for the 2010 event. We managed all media relations, online PR and social media to keep members of the public informed of plans and continue to drive visitor numbers, as well as promoting the event to local business sponsors. The team was appointed to handle publicity again for the 2011 event which, this year, attracted a record-breaking number of visitors – more than half a million people.
“We saw in Spirit a leader and team of people with excellent ideas, energy, enthusiasm and a strong commitment to their clients. The 2010 Fiesta was highly successful thanks in no small measure to their work ensuring much better quality and breadth of effective media coverage than in the past. Their intelligent proposals and action plans, extensive range of media contacts and alertness to opportunities took the Fiesta to a wide audience in the Bristol area and far beyond.”
Muir Moffat, Chairman of the Organising Committee, Bristol International Balloon Fiesta
