Since we started working with BDP architects’ Bristol studio over two years ago, we’ve spearheaded a campaign-led approach to PR.
The task was to raise the profile of the studio to secure new business for the team and change perceptions about the type of work it undertakes. We developed campaigns focused on ‘owning’ key topics that are part of a wider debate in the city, such as high-density development and ‘gap homes’, securing widespread national sector specific and regional coverage.
The results speak for themselves. As an example, the BDP team recently won a new project after the client saw an article by BDP in Building Better Healthcare on ‘a new generation of emergency care facilities’. BDP experts are regularly asked to contribute to industry panels, whilst other regional offices within BDP are now adopting Bristol’s approach as its success has attracted attention within the company.
Nick Fairham, architect director and head of the Bristol studio at BDP, said: “The team at Spirit worked collaboratively to develop a clear picture of what we do, who we are and where we want to be. Their creative campaigns have connected us with new clients and made it an enjoyable and rewarding experience.”