As the power of images and visual communication continues to rocket with the rise of digital and social media, companies need to think more creatively about how they communicate their messages.
Ten years ago, The Daily Telegraph received around 5,000 images a day. Now, according to the newspaperâ€™s picture editor, it can receive up to 50,000 on a busy day.
Meanwhile, the popularity of Instagram, Pinterest and Storify, and the recent launch of Twitterâ€™s Vine, shows that pictures are becoming all the more central to communications and can be used effectively on those platforms where short and snappy messages are key.
In this age of transparency, companies need to re-think how they communicate their messages in a move visual way, using authentic pictures that help humanise their brand instead of traditional staged and formal shots.
One example is the image taken of Samantha and David Cameron during the 2010 election campaign. It made the front page of The Times due to its behind-the-scenes, completely unstaged approach.
Some organisations are going a step further and harnessing the fact that social media allows the public to take their own pictures and upload them immediately. For instance, Lego has run a campaign asking its customers to take creative pictures of Lego and send them to the firm online. The best one was used in a Facebook campaign.
One thing is certain â€“ brands that are able to combine creative imagery with smart social media tactics stand a greater chance of getting themselves noticed.