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	<title>Spirit Public Relations</title>
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	<link>http://www.spiritpublicrelations.co.uk</link>
	<description>Award-winning Bristol PR consultancy, providing strategic communications for organisations across the South West. Our public relations and marketing campaigns deliver outstanding results.</description>
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		<title>Wild at heart</title>
		<link>http://www.spiritpublicrelations.co.uk/wild-heart/</link>
		<comments>http://www.spiritpublicrelations.co.uk/wild-heart/#comments</comments>
		<pubDate>Wed, 16 May 2012 16:43:34 +0000</pubDate>
		<dc:creator>danimarlborough</dc:creator>
				<category><![CDATA[Company news]]></category>

		<guid isPermaLink="false">http://www.spiritpublicrelations.co.uk/?p=2134</guid>
		<description><![CDATA[Spirit has been chosen to work with Wildscreen, the national charity that helps promote the natural world through wildlife imagery.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2135" title="Wildscreen Festival website image" src="http://www.spiritpublicrelations.co.uk/wp-content/uploads/2012/05/Wildscreen-Festival-website-image-300x300.jpg" alt="" width="180" height="180" />Here at Spirit we’re very excited to have been chosen to work with Wildscreen. The Bristol-based national charity uses the power of wildlife imagery to inspire people to care about the natural world.</p>
<p>We’ll be promoting this year’s Wildscreen Festival, the world’s biggest wildlife film festival, and WildPhotos, a major national symposium for wildlife photographers and enthusiasts.</p>
<p>As well as helping organisers attract the world’s best natural history film makers and photographers, Spirit will also be working to draw wildlife enthusiasts from across the region to Wildscreen’s first-ever fringe festival.</p>
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		<title>In the Jubilee spirit</title>
		<link>http://www.spiritpublicrelations.co.uk/jubilee-spirit/</link>
		<comments>http://www.spiritpublicrelations.co.uk/jubilee-spirit/#comments</comments>
		<pubDate>Wed, 09 May 2012 15:22:08 +0000</pubDate>
		<dc:creator>danimarlborough</dc:creator>
				<category><![CDATA[Company news]]></category>

		<guid isPermaLink="false">http://www.spiritpublicrelations.co.uk/?p=2004</guid>
		<description><![CDATA[Spirit is looking forward to waving flags and singing the national anthem at a Diamond Jubilee party arranged by Fosters Event Catering.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2005" title="FOSTERS_PICNIC for web" src="http://www.spiritpublicrelations.co.uk/wp-content/uploads/2012/05/FOSTERS_PICNIC-for-web-300x300.jpg" alt="" width="126" height="126" />Spirit is looking forward to waving flags and singing the national anthem at a Diamond Jubilee office party, courtesy of Fosters Event Catering.</p>
<p>Spirit’s client Fosters are commemorating the Jubilee with a range of specially made office party picnic hampers available from 28 May.</p>
<p>Inside is everything a workplace needs to enjoy the event, from delicious food and drink featuring Union Jack cup cakes, to themed bunting, flags and napkins, all perfectly presented in a traditional British wicker basket.</p>
<p>The Jubilee hampers are the first in a series of creative concepts that we have developed with Fosters to help set them apart in this highly competitive market.</p>
<p>Spirit has been working with Fosters to reinvigorate their communications and develop a strong identity that reinforces their heritage and passion for food. Throughout the year we will celebrate the Diamond Jubilee and this great British year with a ‘Dine like Royalty’ theme.</p>
<p>Full menus for the Jubilee Hampers are available from the Fosters website, www.fostersevents.co.uk.</p>
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		<title>Spirit PR goes back to school</title>
		<link>http://www.spiritpublicrelations.co.uk/spirit-pr-school/</link>
		<comments>http://www.spiritpublicrelations.co.uk/spirit-pr-school/#comments</comments>
		<pubDate>Thu, 03 May 2012 14:29:15 +0000</pubDate>
		<dc:creator>danimarlborough</dc:creator>
				<category><![CDATA[Company news]]></category>

		<guid isPermaLink="false">http://www.spiritpublicrelations.co.uk/?p=1976</guid>
		<description><![CDATA[Bristol-based Independent school Clifton College has appointed Spirit PR to build the School's profile in the region and nationally. ]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-1996" title="website image" src="http://www.spiritpublicrelations.co.uk/wp-content/uploads/2012/05/website-image6-300x300.jpg" alt="" width="180" height="180" />Bristol-based Independent school Clifton College has appointed Spirit PR to build the School’s profile in the region and nationally.</p>
<p>We will be using its 150th anniversary to showcase the School’s strengths and achievements to prospective pupils, their families and the wider academic community.</p>
<p>Behind its beautiful Victorian façade, Clifton is a modern forward-thinking school that has benefited from recent major investment in its facilities and is celebrating record academic successes this year.</p>
<p>We will be developing a PR strategy and media relations programme to underline Clifton College’s position as one of the leading private schools in the region and across the United Kingdom.</p>
<p>Within a few weeks of starting work, we have already begun receiving excellent coverage for the school, with articles appearing in The Post, Clifton Life, and Bristol Magazine, as well as Independent Education Today.</p>
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		<title>Raft of changes in local media scene</title>
		<link>http://www.spiritpublicrelations.co.uk/post-related-titles/</link>
		<comments>http://www.spiritpublicrelations.co.uk/post-related-titles/#comments</comments>
		<pubDate>Thu, 03 May 2012 14:19:36 +0000</pubDate>
		<dc:creator>danimarlborough</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.spiritpublicrelations.co.uk/?p=2080</guid>
		<description><![CDATA[After a brief respite in the shrinking of the regional newspapers, further changes have been announced at Bristol’s daily newspaper.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2108" title="The Post logo" src="http://www.spiritpublicrelations.co.uk/wp-content/uploads/2012/05/The-Post-logo.jpg" alt="" width="135" height="91" />The last few weeks have seen a series of changes in the West&#8217;s media. Bristol’s daily newspaper has been re-branded ‘The Post’ and there is no longer a Saturday edition.</p>
<p>The Northcliffe group has also decided that listings magazine Venue will be published online only. Listings and reviews will continue to feature in Friday’s Post, along with the local edition of the Metro and the Bristol Observer. Folio continues as a free, monthly lifestyle magazine.</p>
<p>Monthly magazine South West Business has been replaced by Agenda, distributed free inside the Western Daily Press to its 30,000 circulation. The website www.southwestbusiness.co.uk is featuring business stories from across the region again.</p>
<p>But as some media contract, others expand. The Bristol Magazine publisher has launched a new monthly lifestyle glossy covering the West and award-winning news and features website Bristol 24-7 has just been re-designed.</p>
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		<title>Team Spirit expands</title>
		<link>http://www.spiritpublicrelations.co.uk/new-appointments-announced/</link>
		<comments>http://www.spiritpublicrelations.co.uk/new-appointments-announced/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 15:24:11 +0000</pubDate>
		<dc:creator>danimarlborough</dc:creator>
				<category><![CDATA[Company news]]></category>

		<guid isPermaLink="false">http://www.spiritpublicrelations.co.uk/?p=2014</guid>
		<description><![CDATA[Spirit is delighted to welcome two new members to our expanding team.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2015" title="spirit 2 web" src="http://www.spiritpublicrelations.co.uk/wp-content/uploads/2012/05/spirit-2-web-300x300.jpg" alt="" width="189" height="189" />Spirit is delighted to welcome two new members to our expanding team and two members of staff have been promoted.</p>
<p>Beth Hargest has been brought in as a Senior Account Manager and Lucy Doyle has been appointed as PR Assistant/Office Manager. Dani Marlborough is now a Senior Account Manager, following five years at Spirit and having won the coveted title of the region’s Young Communicator of the Year Award in 2011. Max Boon, who has quickly taken to the world of PR consultancy, has been promoted to Account Executive.</p>
<p>Beth has 10 years’ PR and Marketing experience, most recently working at The Splash Partnership in Bath on a range of clients including Nestlé Professional and the National Approved Letting Scheme (NALS).</p>
<p>Lucy joined Spirit in January on an internship but quickly became a permanent member of the team and now provides support across a number of accounts.</p>
<p>After graduating from Loughborough University with a degree in Politics and Economics in 2010, Lucy worked in financial recruitment for 18 months before a short stint in the events industry in London.</p>
<p><a href="http://www.spiritpublicrelations.co.uk/about/meet-the-team/">Click here to meet the team..</a></p>
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		<title>Working with the region&#8217;s leading entrepeneurs</title>
		<link>http://www.spiritpublicrelations.co.uk/working-regions-leading-entrepeneurs/</link>
		<comments>http://www.spiritpublicrelations.co.uk/working-regions-leading-entrepeneurs/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 15:40:03 +0000</pubDate>
		<dc:creator>danimarlborough</dc:creator>
				<category><![CDATA[Company news]]></category>

		<guid isPermaLink="false">http://www.spiritpublicrelations.co.uk/?p=2028</guid>
		<description><![CDATA[At Spirit we are inspired to be working with some of the brightest young businesses and entrepreneurs in the region.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2032" title="42 under 42" src="http://www.spiritpublicrelations.co.uk/wp-content/uploads/2012/05/42-under-42-300x236.jpg" alt="" width="166" height="131" />At Spirit we are inspired to be working with some of the brightest young businesses and entrepreneurs in the region.</p>
<p>Three of our clients feature in South West Business Insider’s latest &#8217;42 under 42&#8242; programme, which celebrates the rising stars that are helping to get the cogs of our economy moving again.</p>
<p>Alex Lockton, founder and CEO of Wiltshire based Freesource Energy was recognised as one of the region’s rising business leaders, together with Vicky Fraser of Hype Agency. Part of Fosters Event Catering, Hype runs a host of events around the city including Narnia themed Christmas parties at the Passenger Shed last December.</p>
<p>We also raised a pint or two with Bristol Beer Factory late last year when it was announced that they had won ‘Best Drinks Producer’ in the BBC Radio 4&#8242;s Food and Farming Awards. As well as PR work to maximise exposure for the coveted title, we helped ensure their Head Brewer Chris Kay was also featured as one of the region’s ’42 under 42’.</p>
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		<title>Balloon Fiesta up for national tourism award</title>
		<link>http://www.spiritpublicrelations.co.uk/bristol-balloon-fiesta-shortlisted-national-tourism-award/</link>
		<comments>http://www.spiritpublicrelations.co.uk/bristol-balloon-fiesta-shortlisted-national-tourism-award/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 13:57:46 +0000</pubDate>
		<dc:creator>danimarlborough</dc:creator>
				<category><![CDATA[Company news]]></category>

		<guid isPermaLink="false">http://www.spiritpublicrelations.co.uk/?p=2040</guid>
		<description><![CDATA[The Bristol International Balloon Fiesta has been shortlisted as a finalist for the UK’s Best Tourism Event of the Year Award.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2069" title="Visit England Excellence Awards logo" src="http://www.spiritpublicrelations.co.uk/wp-content/uploads/2012/05/Visit-England-Excellence-Awards-logo1.jpg" alt="" width="131" height="131" />The Bristol International Balloon Fiesta has been shortlisted for the UK’s Best Tourism Event of the Year Award.</p>
<p>As a finalist the Fiesta is guaranteed to receive the Gold, Silver, Bronze or Highly Commended Award at the prestigious VisitEngland Awards for Excellence 2012.</p>
<p>Spirit PR manages all media relations, online PR and social media for the event and is proud to be a key part of the Fiesta team.</p>
<p>Our work is vital to the success of the event since half of the Fiesta&#8217;s visitors are attracted by media coverage. Over the past two years we have worked closely with all the regional press and attracted the likes of The One Show, BBC Breakfast, The Guardian, Times, Independent, Telegraph, Daily Mail, I and Sunday Mirror, to name a few.</p>
<p>We are looking forward to finding out which national award the Fiesta has won later this month.</p>
<p>The Bristol International Balloon Fiesta takes place from Thursday 9 to Sunday 12 August in the rolling hills of Ashton Court.</p>
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		<title>Spirit to build profile for property experts Jones Lang LaSalle</title>
		<link>http://www.spiritpublicrelations.co.uk/spirit-build-profile-property-experts-jones-lang-lasalle/</link>
		<comments>http://www.spiritpublicrelations.co.uk/spirit-build-profile-property-experts-jones-lang-lasalle/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 13:42:00 +0000</pubDate>
		<dc:creator>danimarlborough</dc:creator>
				<category><![CDATA[Company news]]></category>

		<guid isPermaLink="false">http://www.spiritpublicrelations.co.uk/?p=1945</guid>
		<description><![CDATA[We’re incredibly pleased to have been chosen by leading property consultancy Jones Lang LaSalle to build its profile across the South West.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-2000" title="jones-lang-lasalle sign website" src="http://www.spiritpublicrelations.co.uk/wp-content/uploads/2012/03/jones-lang-lasalle-sign-website-300x279.jpg" alt="" width="180" height="167" />We’re really pleased to have been chosen by leading property consultancy Jones Lang LaSalle to build its profile across the South West.</p>
<p>Our focus will be on raising awareness of the brand and highlighting the broader international reach it offers, since its merger with major regional player King Sturge last year. We will also be promoting the strength and depth of the teams across the Bristol, Bath and Exeter offices.</p>
<p>We’re already spotting plenty of opportunities we can harness to demonstrate Jones Lang LaSalles expertise. For example, we recently issued a comment on the Government’s new mortgage indemnity scheme which resulted in widespread coverage in the regional business press.</p>
<p>Jeremy Richards, head of Bristol office, Jones Lang LaSalle said: “Spirit stood out during the selection process for their creative and carefully considered approach, ‘can-do’ attitude, and their very well proven track record in property across the region.&#8221;</p>
<p>“The team also came across as approachable and easy to work with – an asset that can’t be underestimated when representing three offices and more than 200 busy professionals.”</p>
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		<title>River Monsters</title>
		<link>http://www.spiritpublicrelations.co.uk/river-monsters/</link>
		<comments>http://www.spiritpublicrelations.co.uk/river-monsters/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 16:39:24 +0000</pubDate>
		<dc:creator>danimarlborough</dc:creator>
				<category><![CDATA[Case studies]]></category>

		<guid isPermaLink="false">http://www.spiritpublicrelations.co.uk/?p=1933</guid>
		<description><![CDATA[Bristol-based Icon Films turned to Spirit PR to help maximise audience figures for their new series of Jeremy Wade’s River Monsters on ITV1 in January and February.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-medium wp-image-1835" title="Ballcutter resize" src="http://www.spiritpublicrelations.co.uk/wp-content/uploads/2012/02/Ballcutter-resize-300x300.jpg" alt="" width="180" height="180" />Bristol-based Icon Films turned to Spirit PR to help maximise audience figures for their new series of Jeremy Wade’s <em>River Monsters </em>on ITV1 in January and February.</p>
<p>Brought in just before Christmas to promote the third series which started on 3 January, we had a very limited window to raise the profile of the ‘extreme angling’ series.</p>
<p>Dividing the programmes between the team, we headed home one evening to watch back to back episodes and identify the ‘killer story’ for PR and social media purposes.</p>
<p>The ‘Ball Cutter’ (the clue is in the title) soon won out, telling a dramatic and gruesome tail and delivering that all important ‘talkability’.</p>
<p>Through direct pitches to national newspapers, radio stations and TV chat shows as well as the tactical use of a news agency that provides copy to national news desks, we drew in over 150 items of coverage.</p>
<p>The series featured in <em>The Sun, The Daily Telegraph, The Mirror, Daily Mail</em> and <em>MailOnline</em>. Jeremy appeared on ITV1’s <em>Daybreak</em>, <em>ITV West Country Tonight</em> and <em>Live with Gabby</em> on Five.</p>
<p>This was despite a very recent ‘PR run’ by Jeremy Wade, who was promoting his new book in late autumn, and the early publication of shots from the series in one of the tabloids, before Spirit were taken on.</p>
<p>Spirit’s Twitter campaign also proved a real success, generating over 2,000 followers and a steady increase in conversation about the programme, including a great response to a live Q&amp;A with a soundman who was struck by lightning.</p>
<p>The campaign has delivered big results; the national and regional print coverage has reached over 18 million people across the UK and with the addition of broadcast and online coverage, a total of over 60 million people. The campaign generated a 100-fold return on investment generating £300,000 worth of coverage.</p>
<p>Icon were delighted with the viewing figures which were consistently in the Broadcast top 100 network programmes and steadily rose as the series progressed, eventually hitting the three million mark for the final three episodes.</p>
<p><em>“This general press campaign led by Spirit was a first for Icon. We were delighted by its obvious success manifested by wide coverage and great ratings”</em></p>
<p>Laura Marshall, Managing Director, Icon Films</p>
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		<title>Grand Appeal Art Auction</title>
		<link>http://www.spiritpublicrelations.co.uk/grand-appeal-art-auction/</link>
		<comments>http://www.spiritpublicrelations.co.uk/grand-appeal-art-auction/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 15:29:24 +0000</pubDate>
		<dc:creator>danimarlborough</dc:creator>
				<category><![CDATA[Case studies]]></category>

		<guid isPermaLink="false">http://www.spiritpublicrelations.co.uk/?p=1888</guid>
		<description><![CDATA[Long-standing client the Grand Appeal, the Bristol Children's Hospital Charity, asked Spirit to generate interest in an online art auction.]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-1924" title="Pete Docter - Original sketch of 'UP'" src="http://www.spiritpublicrelations.co.uk/wp-content/uploads/2012/03/Pete-Docter-Original-sketch-of-UP2.jpg" alt="" width="139" height="139" />Long-standing client the Grand Appeal, the Bristol Children’s Hospital Charity, asked Spirit PR to generate interest in an online art auction, featuring work from internationally renowned animations artists including Pete Docter (Up), Richard Williams (Who Framed Roger Rabbit) and of course  Bristol’s own Nick Park.</p>
<p>We used the stunning artwork, much of it created especially for the auction, to harness an exclusive, full page article in the Sunday Times Culture magazine, supported by an interview with Nick Park, plus online image galleries on the homepages of both the Guardian and Telegraph online.</p>
<p>Through agreed web links, readers were encouraged to go to the Grand Appeal website to view the full list of lots and in turn the eBay auction site to start bidding.</p>
<p>Extensive coverage was also secured in the regional media including television, radio, Bristol entertainment magazine Venue and several pieces in the Bristol Evening Post.</p>
<p>Nick’s specially created sketch of Wallace with Feathers McGraw sold for £5,100 at auction, while other original drawings including those of Pete Docter, Richard Williams and Simon Tofield (Simon’s Cat) went for more than £1,500 each.</p>
<p>A total of £20,000 was raised, with all proceeds used to support the Bristol Royal Hospital for Children’s Cardiac Unit, including a new state of the art echocardiogram scanner that detects and monitors early heart defects in children.</p>
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