The seismic shift in media business models continues apace with the recent announcement from Guardian News and Media that it plans to become a digital-first organisation.
Editor-in-chief Alan Rusbridger revealed plans to push operations at The Guardian “beyond the newspaper, shifting focus, effort and investment towards digital, because that is our future”.
The development from traditional to multi-media is a trend that is sure to continue, and it will be interesting to see whether other media players follow suit.
