This year, the Spirit team was invited to promote the Bristol International Balloon Fiesta, Europe’s largest annual hot air balloon festival.
As well as promoting the event across the UK through national media relations and social media, we also supported the Fiesta’s drive for commercial sponsors.
The campaign delivered big results, with 285 clippings, including 30 separate broadcasts on international, national and local TV, including BBC Breakfast, Sky News, GMTV and BBC Newsround. It made the front page of the national BBC international website and was covered in seven national newspapers. More sponsors were secured in 2010 despite the tough economic climate.
“The success of this year’s Fiesta is in no small measure due to the work of Spirit PR, whose excellent ideas, enthusiasm, commitment and media contacts ensured much better coverage than in the past,” explained Fiesta chairman Muir Moffat.