0117 944 1415 Find Us Follow Us

Creative and intelligent campaigns
from award-winning Bristol PR Agency

Forestry Commission England

Spirit worked with the national office of the Forestry Commission on a brief to attract new visitors into England’s forests.

We believed the Gruffalo could be the perfect character to encourage young children into our nation’s woodlands, so we brokered a partnership between the Forestry Commission and Magic Light Pictures, which holds the rights to the character.

We then worked on launching and promoting the first project from this relationship, Gruffalo activity trails in forests across the country, which attracted more than 1.2 million visitors in just six months.

0117 944 1415 Find Us Follow Us Find us on Google+