It’s exciting to see the new homes going up at Wapping Wharf, one of our longest standing clients – and even better to hear that 25% have already been snapped up in the first six months.
Against a backdrop of a challenging market with much uncertainty around Brexit ahead of the launch in September 2019, it was great to hear that so many of the 163 private sale apartments had been reserved.
With a carefully crafted campaign capitalising on the community ethos of this new corner of Bristol, we’ve told the stories of the people behind this new development, from the residents to the retailers, bolstered by a new partnership with Bristol 24/7’s social purpose initiative, Better Bristol.
This approach to drive sales using media, marketing and social media has been underpinned by a broader programme of events, sponsorship of community initiatives and awards to help ensure people from Bristol and beyond truly embraced this new quarter.
And it’s worked! Around 75% of reservations at launch came from ‘local knowledge’, Bristol 24/7 was one of the top referrers to the sales website and we secured national and widespread regional coverage – watch out for Wapping Wharf on Location, Location, Location soon!