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Spirit shares insights on achieving broadcast coverage

The Spirit team was invited by leading housebuilder Barratt Developments to share tips and approaches to achieving broadcast media coverage in an online session with partner agencies across the UK.

Brand new Bristol development Blackberry Park recently featured on BBC Politics West and this summer BBC Radio Wiltshire’s reporter broadcast live from a current development, giving enthusiastic descriptions of it as both a place to live and an innovative construction site in terms of Covid safety.

After delivering 35 pieces of broadcast coverage in our first six months working with the housebuilder and comments from the client of “knocking it out of the park for broadcast” the team shared ideas and pointers to ramp up coverage on TV and radio, which people have returned to for news during the Covid pandemic.

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