2016 marks an exciting year for Brunel’s ss Great Britain as work gets underway on a new national museum that will shed new light on the famous engineer’s life and mind.
At Spirit, we are thrilled to be involved in helping the ss Great Britain Trust team to generate excitement in this major project – the most ambitious project under taken by the trust since the ss Great Britain was salvaged.
With our sights firmly set on raising the profile of the Being Brunel project both among the local community and at a national level, we were keen to make the most of a key milestone: the start of demolition works.
We worked closely with the in-house team to ensure they had the right ingredients in place and made the most of our relationships with key media contacts to generate strong interest.
The result was a press opportunity to see and film never-before-seen artefacts – for example Brunel’s school report – giving new insights into Brunel’s life. To mark the start of work on site, we developed, with the in-house team, a filming opportunity with Mr Brunel – an actor in period costume complete with stovepipe hat – in a cherry picker, so the media had plenty to get their teeth into!
By contacting media well in advance of the press call, we gave them the chance to plan coverage and pre-record any key interviews, and we organised one-to-one briefings with senior figures in the media to engage them in the long-term project, looking ahead to other key milestones.
As a result, ss Great Britain secured blanket regional media coverage, ranging from BBC Online, BBC Points West, ITV.com and BBC Radio Bristol, to Western Daily Press, Bristol 24-7 and Bristol Post, plus key local business outlets such as Insider.
At a national level, coverage ran in the Daily Mail, Daily Mail Online – the most popular English language newspaper website in the world – with Daily Express, Express.co.uk, Daily Mirror, Mirror.co.uk and thisismoney.co.uk also featuring the story.
Paul Chibeba, head of marketing at ss Great Britain Trust, said: “We really value Spirit’s knowledge of the media landscape and their expertise in how to make the most of an opportunity. We have also been very impressed with their efficiency and enthusiasm – and, of course, the excellent results they have achieved!”