We had an exciting summer thanks to a ground-breaking new initiative by our long-standing developer client Urban Creation.
Our role is to manage the communications for this student/residential developer and serviced apartment operator, raising its profile and supporting its expansion, as well as helping to drive the sales and lettings for its property portfolio.
Never afraid of a challenge and always innovating, Jonathan Brecknell, owner and director, had come to us many months previously to let us know he had plans to use cutting-edge modular construction methods on a future development site. When we delved deeper we discovered there were some unique angles to this project given the nature of the site.
We set about ensuring the right collateral was gathered from the very early stages and carefully crafted the messaging to ensure it had the makings of a national story. So when it came to the moment factory-built homes were lifted by a giant crane into a tight city centre site, we had everything we needed to make the story fly!
We delivered regional, national and international coverage including Mail Online, The Sun, Metro, BBC Points West, BBC Radio Bristol, ITV West Country, France 2, French finance paper Les Echo and many other national and sector publications.
This resulted in our client attracting numerous requests to speak at major conferences and events, new enquiries regarding possible development sites and significant new traffic to their website. In Jonathan’s words, the phone has been ‘red hot’!