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Thought leadership campaign delivers new connections

A recent increase in opinion pieces and by-lined features by Spirit client JLL has contributed to a rise in new business calls and event invitations for the international property consultants.

Pitching and drafting columns, blogs and opinion pieces on a range of topical economic issues is part of Spirit’s wider strategy to position JLL’s consultants as business leaders, increasing their profile in the wider business and news media as well in the property pages.

Subjects have included everything from improving public transport and communications to delivering diversity in the work place. Agents have been asked to attend speaking events and made numerous new connections after their by-lined pieces have appeared in regional newspapers and online, including the Western Mail (South Wales), Western Morning News (South West) and the Bristol Post.

Spirit began working with JLL’s Bristol and Exeter offices three years ago and have since then been brought in to support their Cardiff and Southampton teams.

Commenting on a recent week’s coverage, Chris Sutton, lead director in JLL’s Cardiff office said:

“The breadth, quantity and quality of the press coverage this week is great.  Just has to be said.”

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