The Grand Appeal is one of Bristol’s best known charities and raises funds to support Bristol Children’s Hospital. We introduced them to Oscar-winning animators Aardman, which led to them being offered the Wallace & Gromit characters to spearhead their campaign.
We provided marketing and communications support throughout the successful campaign to raise £12 million to build the hospital, including establishing Wrong Trousers Day as a popular annual fundraising event. We continue to provide PR support for the Appeal, which has helped raise millions more for the hospital.
We’ve helped secure media partnerships with Heart FM for the ‘Bristol’s Big Give’ campaign which raised £80K and the Bristol Evening Post to back the ‘Cots for Tots’ campaign which is raising £1m for the hospital’s neonatal intensive care unit.
“We have been delighted to work with the team at Spirit Public Relations for over 10 years. Their imaginative combination of public relations and marketing has been fundamental to our success in raising more than £15 million for the children’s hospital in Bristol.
“They have an in-depth knowledge of the local media and are well placed to offer key strategic support for our cause and raise our profile throughout Bristol and South West England. We look forward to continuing a long and fruitful relationship.”
Nicola Masters, Director, Wallace & Gromit’s Grand Appeal
