Wallace & Gromit’s Grand Appeal
The Grand Appeal is one of Bristol’s best-known charities and raises funds to support Bristol Children’s Hospital.
To deliver compelling branding, we introduced the Grand Appeal to Oscar-winning animators Aardman, which resulted in the charity being offered the Wallace & Gromit characters to spearhead its campaign.
We provided marketing and communications support throughout the successful campaign to raise millions to build the hospital, including establishing Wrong Trousers Day as a popular annual fundraising event.
We also delivered PR support for subsequent fundraising campaigns including Cots for Tots and a major public arts trail ‘Gromit Unleashed’ in summer 2013. Most recently, we advised on the launch of the Shaun in the City arts trail, organised by Wallace & Gromit’s Children’s Foundation.