A new project that increases the amount of locally sourced wood used in biomass boilers came to Spirit to help launch the scheme.
In order to harness the estimated 200,000 tons of wood lying unused in the local area, Westwoods needed to communicate with small woodland owners. We focused on specialist media – regional farming press and business press – and broadcast media, which would reach a larger audience.
The project had real broadcast potential so we set up several filming opportunities which told the story of how cut wood lying in local woodlands can be used as a sustainable form of energy.
We secured coverage in all target press – TV, radio, the farming and business pages of local newspapers and regional business publications. By getting the story on the ITV West news bulletin alone, we reached a regional audience of 2.5 million. The project was delivered within a budget of £2.5K.
“Spirit carried out an excellent and professional campaign. We were very impressed with the coverage achieved for a new venture company with a small PR budget. Spirit clearly has a grasp of the current environmental issues and the green economy. We would have no hesitation in recommending them.”
Andrew Harvey, Director, Westwoods